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5 reasons to try resale platforms for buying and selling branded items

Over the past few years, we have clearly realised that people’s attitude towards fashion and shopping is gradually changing, the uncontrolled desire to buy everything is becoming a bad habit and conscious consumption is becoming a new philosophy. Resale items are gradually becoming a part of our lifestyle: according to statistics, about 40% of consumers between 18 and 24 years old shop at second-hand shops, second hand shops or resale platforms. And analysts, for their part, argue that this is just the beginning: according to them, by 2027 a third of our wardrobes will be bought on resale.

What are resale platforms?

Reseller platforms have the same concept as conventional second-hand and second-hand shops – except they only sell branded items. Shoppers come to these sites for a variety of reasons: some for environmental reasons, others to save money and still others to find a particular item that cannot be bought in a branded boutique. Simply put, resale platforms are replacing both a discount aggregator and a trusted buyer: you no longer have to track sales or risk your money buying things through intermediaries.

What are their advantages?

The growing popularity of resale sites comes as no surprise, as there are many benefits to this area of retailing. Here are some of the most pleasing and obvious ones.

1. Allow saving

The reluctance to overpay is one of the main reasons for the growth of the resale market, especially in the luxury segment. Branded handbags, jewellery and shoes are most in demand on resale sites: on the big sites you can find Chanel, Dior and Celine bags, Cartier, Tiffany & Co and Chopard jewellery or the iconic Manolo Blahnik shoes much cheaper than in boutiques.

And for those who aren’t ready to buy second-hand goods, resale sites are likely to be happy to carry brand new clothes, shoes and accessories – sometimes even with tags, intact packaging and purchase receipts. In this way, sellers free your wardrobe from unwanted gifts (you’ve probably found yourself in this situation too!) or items bought without trying on that don’t fit in size or style.

2. Making shopping more sustainable

The environmental damage caused by the fashion industry has long been known. According to UN statistics, this light industrial sector pollutes the atmosphere more than all the planes and ships in the world combined in a year; wastes huge amounts of water in fabric production; uses toxic chemicals to dye man-made fibres and dumps tons of waste into the ocean. And that’s just the beginning of the list. Multiply that by the constant shifting trends that force us to buy more and more, and you realise that perhaps the only way to postpone the environmental crisis is not just to reduce the number of things you buy, but to give them a second life.

3. Provide an opportunity to find unique things

Resale sites offer clothing, shoes and accessories from limited editions, rare designer collaborations and items that have long since sold out. In the age of fast fashion, such finds become especially valuable: going out and making sure you don’t run into ten girls wearing the same shoes or carrying the same bag is a treat.

4. Guarantee the originality of goods

The quality of fakes is increasing every year, and it will take a lot of effort to distinguish the super-fake from the original. Resale platforms save your nerves: tracing the origin of goods is the direct responsibility of the site moderators.

5. Give an opportunity to earn

On resale platforms, you can not only buy branded items at great discounts but also sell your own. Each site offers sellers its own terms and conditions.

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