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Who to follow: 5 designers with unusual collections

It’s hard to catch trends when the world changes at the snap of your fingers. With each scrolling of the Instagram feed, it seems as if another blogger is adding another new hat, another micro-bag, a cardigan to the collective mess – and all in order to stand out.
Some do not make an effort for this, but at the same time, they still remain relevant – for example, young designers. Here are five fashion designers worth seeing and following on social media.

Thebe magugu

It is a South African brand specializing in ready-to-wear collections. 28-year-old designer Tebe Magugu, who owns the brand, skillfully mixes ethnic motives and modernity. In his lines, there is a place for wide-brimmed hats, ponchos, straw skirts, suede boots, machetes – and all this is worn at the same time.


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A post shared by Thebe Magugu (@thebemagugu)

Thebe has already managed to fall in love with the masters of heavy luxury. In 2019, he received the LVMH Prize, becoming the first African to receive it. This was possible thanks to Magugu’s ability to speak with clothes about politics, the life of others, and beauty. In addition, Tebe celebrates the heritage of his homeland in his works: this approach has attracted not only fashion critics, but also consumers.

Robyn lynch

Irish designer Robin Lynch specializes in menswear, but occasionally creates collections for women as well. In her works, the national colors of her homeland – orange, white, and green – literally attack grandfather’s knitwear and merge with current streetwear.


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A post shared by ROBYN LYNCH (@robynlynchireland)

It is noteworthy that initially, Robin did not set herself the goal of glorifying Ireland. She, by her own admission in an interview with Hypebeast, first wanted to move to London as soon as possible. However, once in the capital of England, Lynch realized that her clothes needed something special. The soul of the collections was a tribute to the things her relatives wore, and the flowers that accompanied the designer from childhood.

Lynch with one foot in the 90s, the other in modern times – this gives the things of her authorship special energy. Today Robin can design infantile, even mocking costumes, and tomorrow introduce recycled fabrics into collections.


Denim brand. He directly says that gender is a social construct. Hardeman, headquartered in Amsterdam, has already dressed Cardi B and Lil Nas X in their costumes. He doesn’t stop there.


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A post shared by ROBYN LYNCH (@robynlynchireland)

The brand strives to destroy all boundaries. He collaborates with the same pleasure with singers, models, porn actors, showing that the people around may be different, but they have the same base – jeans.

Lois saunders

Knitwear, a tribute to the noughties, form-fitting clubwear, and endless love of anime are all about Lois’ collection. Sanders is a recent addition: the 22-year-old designer founded 1XBLUE in January 2020, successfully survived the pandemic by devoting herself to self-isolation to work on new things, and is now with double zeal to delight customers.


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A post shared by ROBYN LYNCH (@robynlynchireland)

If Paris Hilton’s club youth fell in the 2020s, she would weep with delight when she saw Lois’ clothes. The 22-year-old designer flirts with football motives and adds a “little femininity” to them. She wouldn’t call herself a sports fan, but she notes that fan scarves and goalkeeper gloves inspire her as a reference to medieval tapestries and armor she studied at university.

She is also tuned into the working mood of the collection of Paolina Russo, a Saint Martins student who sews corsets from sneakers and vintage tracksuits. Such an approach, Sanders is sure, will help attract even more women to the initially male hobby.


The duo of designers from Manchester represented by Madi Markantonatos and Sam Shep appeared not so long ago, while critics see in his clothes a worthy replacement for fast fashion. Fashion designers are inspired by the rave culture of the 90s and emocore, the love for which was revived several years ago. However, when creating their collections, Donkwear resorts to upcycling and recycling.


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A post shared by DONK (@donkwear)

They combine the cuts of old Versace jeans with bold prints, Tye-Dye, and spray paint on T-shirts and jackets.

The eclecticism of Donkwear is characteristic not only of their work but also of the worldview of the designers. They shamelessly call themselves a streetwear brand and then claim they want to be remembered for their intricate shapes and intricate cuts. The Face journalists note that from the very beginning, Marcantonatos and Shep chose the right tactic: fashion designers take the rules of haute couture as a basis, but at the same time, they seem to make fun of it with the help of infantile silhouettes and prints.

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