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Which brands make clothes for top football (soccer) teams?

Football clubs are helping high fashion brands gain a foothold among young fans.

It is very common to see high fashion brands creating collaborative collections with sports brands or a particular athlete. But recently, luxury has begun to collaborate with entire organisations and football clubs to prove that sports stars wear more than just casual and sportswear.

Collections such as these help football clubs to prove their worth to the sphere and fashion houses to attract new customers from a new generation. We tell you about the best partnership collections with global clubs.

Dior and Paris Saint-Germain

 

 

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Dior has signed a contract with Paris Saint-Germain football club. This means that the players will now wear clothes specially designed for them by the house’s creative director of the men’s line, Kim Jones. The collaboration is designed for two seasons and in this one a lightweight harrington jacket, a knit jumper, a polo shirt with a Paris Saint-Germain patch and black leather derbies have been prepared for the players.

 

 

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For the formal look, Kim Jones has designed a cashmere coat, a classic suit and a white shirt, which he suggests pairing with the classic Captoe shoe model. The players will also be accessorised with the iconic saddlebag, jacquard tie, belt and cashmere scarf.

Hugo Boss and Real Madrid

 

 

 

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Hugo Boss has dressed and outfitted many football clubs, but the most famous in their track record is Real Madrid. Since 2015, the brand has been the official fashion partner of the Spanish team and sews the players’ suits for all off-field activities. The latest outfit was made from a fabric with a subtle plaid print. The jacket, trousers and waistcoat were complemented by a blue jacquard tie and a classic white shirt.

Moreover, the players of such popular football clubs as Real Madrid, Barcelona, Tottenham Hotspur and Manchester United cooperate with the brand for several years and recently took part in the advertising campaign of the Boss Bottled fragrance.

Loro Piana and Juventus

 

 

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The Italian brand Loro Piana has created several looks especially for Juventus football club. The players were offered two looks: for the warm season, the brand created a set of a long-sleeved polo shirt and strict trousers. For the cooler seasons a cotton shirt, a woollen cardigan and a cashmere and silk blend sports jacket were layered. In addition to the players, the brand also outfitted football coach Massimiliano Allegri, wearing a Tasmanian merino wool suit.

This interaction with the football club will help the brand become more recognizable among the younger generation, as Loro Piana now makes clothing for an older audience.

Thom Browne and Barcelona

 

 

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American designer Tom Brown worked with the team to create out-of-game uniforms for FC Barcelona for two years, from 2018 to 2020. The Spanish club’s players wore the grey cashmere jersey from which the designer makes his famous suits with shorts; white oxford shirts, khaki chinos, jackets, patent brogues and aviator glasses by Thom Browne.

“Dressing a team that shares my values is a great honour. The uniforms allow the players to express their individuality while continuing to reinforce team spirit and camaraderie. The best athletes are exceptional role models, we hope that their confidence and tenacity will inspire younger generations,” is how the designer himself commented on the collaboration.

424 and Arsenal

 

 

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Arsenal Football Club has partnered with Los Angeles-based streetwear brand 424, surprising fans in a big way. The brand designed costumes not only for the club’s players, coaches and senior staff, but also for the first time ever for Arsenal’s women’s team.

The co-founder and designer of the brand, Guillermo Andrade, is close friends with Hector Bellerin, the Arsenal club’s wing-back, and that’s what got the club started with the brand.

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