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YSL’s smart lipstick that creates your own shade

It is not for nothing that one of the trends of 2021 is called conscious consumption and the choice of multifunctional products. The Yves Saint Laurent brand pleases adherents of this ideology: the brand has introduced a “smart” lipstick. The gadget is different in that it is able to create those shades of lipstick that you want.
The device, called the Rouge Sur Mesure (Red to Order), consists of a handheld device and a mobile app. With the help of the latter, you can control the device – a compact unit with color cartridges. By mixing colors, you can get any matte shade from the YSL Velvet Cream Matte Finish range.

The user of the smart lipstick has several options for creating the shade. You can choose anyone you like from the ready-made palette, choose a shade suitable for the image or lip color using a special algorithm, or create your own. Rouge Sur Mesure makes a single-use dose, however, the removable top allows you to take it with you and touch up your makeup throughout the day.

The starter kit includes two basic cartridges, and additional tri-color kits can be purchased for $ 100.

You can pre-order “smart” lipstick for testing on the official website of Yves Saint Laurent – the cost will be $ 299. The device will appear on the mass market in 2021.

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